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Repositioning: Marketing in an Era of Competition, Change and Crisis
Repositioning: Marketing in an Era of Competition, Change and Crisis
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Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.
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Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.