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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

Paperback |English |0749462736 | 9780749462734

Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

Paperback |English |0749462736 | 9780749462734
Overview
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." --Phil Lempert, Supermarket Guru and editorThe Lempert Report "Walmartis a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." --Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) "What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." --Robert Morris"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." --ForeWord Reviews "Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." --CHOICE "With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices...In addition to their elucidation of the company's domestic presence, [they] also explore Walmart's global ventures, dutifully documenting both their successes...and failures...and illuminating the corporation's ability to learn from good and bad outcomes...Numerous valuable insights for business students and industry professionals." --Publishers Weekly "Natalie Berg and Bryan Roberts …examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. …getAbstractrecommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere."--getAbstract"Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding."--Midwest Book ReviewRetailers, advertising, media, banking professionals; students/academics involved in studying business, logistics, marketing
ISBN: 0749462736
ISBN13: 9780749462734
Author: Bryan Roberts, Natalie Berg
Publisher: Kogan Page
Format: Paperback
PublicationDate: 2012-04-24
Language: English
Edition: 1
PageCount: 240
Dimensions: 6.1 x 0.55 x 9.13 inches
Weight: 13.12 ounces
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." --Phil Lempert, Supermarket Guru and editorThe Lempert Report "Walmartis a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." --Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) "What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." --Robert Morris"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." --ForeWord Reviews "Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." --CHOICE "With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices...In addition to their elucidation of the company's domestic presence, [they] also explore Walmart's global ventures, dutifully documenting both their successes...and failures...and illuminating the corporation's ability to learn from good and bad outcomes...Numerous valuable insights for business students and industry professionals." --Publishers Weekly "Natalie Berg and Bryan Roberts …examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. …getAbstractrecommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere."--getAbstract"Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding."--Midwest Book ReviewRetailers, advertising, media, banking professionals; students/academics involved in studying business, logistics, marketing

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

$16.94
Out of Stock
Overview
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." --Phil Lempert, Supermarket Guru and editorThe Lempert Report "Walmartis a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." --Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) "What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." --Robert Morris"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." --ForeWord Reviews "Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." --CHOICE "With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices...In addition to their elucidation of the company's domestic presence, [they] also explore Walmart's global ventures, dutifully documenting both their successes...and failures...and illuminating the corporation's ability to learn from good and bad outcomes...Numerous valuable insights for business students and industry professionals." --Publishers Weekly "Natalie Berg and Bryan Roberts …examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. …getAbstractrecommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere."--getAbstract"Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding."--Midwest Book ReviewRetailers, advertising, media, banking professionals; students/academics involved in studying business, logistics, marketing
ISBN: 0749462736
ISBN13: 9780749462734
Author: Bryan Roberts, Natalie Berg
Publisher: Kogan Page
Format: Paperback
PublicationDate: 2012-04-24
Language: English
Edition: 1
PageCount: 240
Dimensions: 6.1 x 0.55 x 9.13 inches
Weight: 13.12 ounces
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." --Phil Lempert, Supermarket Guru and editorThe Lempert Report "Walmartis a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." --Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) "What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." --Robert Morris"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." --ForeWord Reviews "Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." --CHOICE "With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices...In addition to their elucidation of the company's domestic presence, [they] also explore Walmart's global ventures, dutifully documenting both their successes...and failures...and illuminating the corporation's ability to learn from good and bad outcomes...Numerous valuable insights for business students and industry professionals." --Publishers Weekly "Natalie Berg and Bryan Roberts …examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. …getAbstractrecommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere."--getAbstract"Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding."--Midwest Book ReviewRetailers, advertising, media, banking professionals; students/academics involved in studying business, logistics, marketing

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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