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Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Hardcover |English |0714864730 | 9780714864730

Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Hardcover |English |0714864730 | 9780714864730
Overview
Praise for the first edition: 'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way' (Grafik) 'In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike. (Creative Review) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'Not just an important textbook, but an ode to creative intelligence.' (Magma) 'Problem Solved articulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them...As a survey of outstanding 20th-century communications, this book is very successful.' (Azure) 'Problem Solved is 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design's central quandaries...Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle.' (Print)
ISBN: 0714864730
ISBN13: 9780714864730
Author: Michael Johnson
Publisher: Phaidon Press
Format: Hardcover
PublicationDate: 2012-09-03
Language: English
Edition: 2
PageCount: 320
Dimensions: 8.63 x 1.25 x 10.0 inches
Weight: 44.8 ounces
Praise for the first edition: 'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way' (Grafik) 'In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike. (Creative Review) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'Not just an important textbook, but an ode to creative intelligence.' (Magma) 'Problem Solved articulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them...As a survey of outstanding 20th-century communications, this book is very successful.' (Azure) 'Problem Solved is 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design's central quandaries...Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle.' (Print)

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

$16.13
Out of Stock
Overview
Praise for the first edition: 'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way' (Grafik) 'In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike. (Creative Review) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'Not just an important textbook, but an ode to creative intelligence.' (Magma) 'Problem Solved articulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them...As a survey of outstanding 20th-century communications, this book is very successful.' (Azure) 'Problem Solved is 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design's central quandaries...Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle.' (Print)
ISBN: 0714864730
ISBN13: 9780714864730
Author: Michael Johnson
Publisher: Phaidon Press
Format: Hardcover
PublicationDate: 2012-09-03
Language: English
Edition: 2
PageCount: 320
Dimensions: 8.63 x 1.25 x 10.0 inches
Weight: 44.8 ounces
Praise for the first edition: 'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way' (Grafik) 'In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike. (Creative Review) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'Not just an important textbook, but an ode to creative intelligence.' (Magma) 'Problem Solved articulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them...As a survey of outstanding 20th-century communications, this book is very successful.' (Azure) 'Problem Solved is 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design's central quandaries...Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle.' (Print)

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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